Glossary: AdvertisinG to GenZ

A

A-B Testing
Ad Copy
Ad Impressions
Advergaming
Affiliate Marketing
Affinity Marketing
Ambient Advertising
Analytics
Anchoring Effect
Artificial Intelligence (AI)
Attitudinal Targeting
Attribution Modeling
Audience Insights
Audience Targeting
Augmented Reality (AR)

B

B2B (Business-to-Business) Marketing
Backlink
Banner Ads
Banner Blindness
Behavioral Segmentation
Behavioral Targeting
Bounce Rate
Brand Awareness
Brand Equity
Brand Extension
Brand Positioning
Branded Content
Buyer Persona
Buyer’s Journey
Buzz Marketing

C

Channel Strategy
Click-Through Rate (CTR)
Cognitive Dissonance
Content Curation
Content Marketing
Contextual Advertising
Conversion Funnel
Conversion Optimization
Conversion Rate
Cross-Selling
Crowdsourcing
Customer Acquisition Cost
Customer Engagement
Customer Persona
Customer Relationship Management (CRM)

D

Data Mining
Data-Driven Marketing
Decoding (in Advertising)
Demand Generation
Demographic Segmentation
Demographics
Digital Asset Management
Digital Footprint
Digital Marketing
Direct Marketing
Display Advertising
Dissonance Reduction
Distribution Channel
Drip Marketing
Dynamic Content

E

E-commerce Strategies
Earned Media
Email Marketing
Email Segmentation
Emotional Branding
Engagement Metrics
Engagement Rate
Ephemeral Content
Ethical Advertising
Ethnographic Research
Event Marketing
eXclusive Offers
Exclusivity Technique
Exit-Intent Technology
eXperience Design
eXperiential Marketing
Eye Tracking

F

Facebook Advertising
Fear Appeals in Advertising
Feature Advertising
Feature Benefits
Focus Groups
Follower Demographics
Footfall Analytics
Forecasting
Form Analytics
Framing Effect
Freemium Model
Frequency Capping
Frequency Illusion
Front-of-Mind Awareness
Funnel Strategy

G

Gamification
Generation Z Marketing
Geofencing
Geomarketing
Geotargeting
Gestalt Principles in Design
Google Ads
Google Analytics
Graphic Design in Marketing
Green Marketing
Gross Rating Point
Groupthink in Marketing Teams
Growth Hacking
Guerrilla Advertising
Guerrilla Marketing

H

Halo Effect in Branding
Hard Sell vs. Soft Sell
Hashtag Campaigns
Headline Testing
Heat Maps
Heuristic Processing
Hierarchy of Effects Model
High-Performance Computing (HPC)
Holistic Marketing
Hootsuite (as a tool)
HTML5 Ads
Humor in Advertising
Hybrid Marketing
Hyper-Local Marketing
Hypersegmentation
Hypertargeting

I

Ideation
Image Management
Impression Share
Impulse Buying
In-Game Advertising
In-Store Marketing
Inbound Marketing
Influencer Marketing
Influencer Outreach
Instagram Insights
Instagram Marketing
Integrated Marketing
Integrated Marketing Communications
Interactive Ads
Intrinsic Motivation in Marketing

J

Jargon in Advertising
JavaScript Ads
JavaScript in Digital Ads
Jingle Advertising
JIT (Just-In-Time) Marketing
Jobber
Joint Marketing
Joint Ventures
Joint Ventures in Marketing
Journey Analysis
Journey Mapping
Journey Optimization
Just Noticeable Difference
Just-In-Time Marketing
Juxtaposition in Advertising

K

K-factor in Viral Marketing
Kanban in Marketing Project Management
Key Message
Key Opinion Leaders
Keyword Optimization
Keyword Stuffing
Kinesthetic Advertising
Kinetic Email
Kiosk Marketing
Klout
Klout Score
Knowledge Gap in Marketing
Knowledge Graph
Knowledge Management in Marketing
KPI (Key Performance Indicator)

L

Laddering Technique in Advertising
Landing Page
Landing Page Optimization
Lead Generation
Lead Nurturing
Lead Scoring
Lifestyle Segmentation
Lifetime Value
Limited-Edition Marketing
LinkedIn Marketing
Long Tail Keywords
Lookalike Audience
Lookalike Modeling
Loss Leader Strategy
Loyalty Programs

M

Machine Learning
Market Penetration
Market Segmentation
Marketing Automation
Media Buying
Media Mix Modeling
Membership Marketing
Micro-Moments in Marketing
Mindshare
Mobile First Design
Mobile Marketing
Mood Board in Branding
Multi-Channel Funnel
Multichannel Marketing
Multivariate Testing

N

Narrative Transportation in Advertising
Native Advertising
Native Video Advertising
Negative Undercut
Net Promoter Score (NPS)
Netnography
Network Effects in Marketing
Network Marketing
Neuromarketing
Neuromarketing Techniques
Newsjacking
Newsletter Marketing
Niche Marketing
Non-Skippable Ads
Normative Influence in Advertising

O

Omni-Channel Customer Experience
Omnichannel Marketing
Onboarding Process in Marketing
One-to-One Marketing
Online Community Management
Online Reputation Management
Operant Conditioning in Advertising
Opinion Leaders
Optimization
Organic Reach
Organic Traffic
Out-of-Home Advertising
Outbound Marketing
Outlier Analysis in Marketing Data
Outstream Video Ads

P

Pay-Per-Click (PPC)
Permission Marketing
Personalization
Pinterest Marketing
Positioning Statement
Predictive Analytics
Product Life Cycle
Programmatic Advertising
Programmatic Buying
Proximity Marketing
Psychographic Segmentation
Psychological Pricing
Public Relations
Publicity Stunts
Purchase Intent

Q

QR Codes
Qualitative Analysis
Qualitative Market Research
Quality Content
Quality Leads
Quality Score
Quantifiable Metrics
Quantitative Market Research
Quantitative Research
Quasi-Experimental Design in Marketing Research
Query Mining
Questionnaire Design
Quick Response Code (QR Code) Campaigns
Quora Marketing
Quota Sampling

R

Reach
Reach and Frequency Analysis
Real-Time Bidding
Real-Time Marketing
Rebranding
Reciprocity Principle
Referral Marketing
Referral Program
Relationship Marketing
Remarketing
Remarketing Lists
Repositioning
Responsive Design
Responsive Web Design
Retargeting
Retargeting Pixels
Retention Rate
Return on Advertising Spend (ROAS)
ROI (Return on Investment)

S

Sales Funnel
Scarcity Principle
Search Intent
Segmenting
Sensory Marketing
SEO (Search Engine Optimization)
Snapchat Marketing
Social Media Marketing
Social Proof
Sponsorship
Story Branding
Storytelling
Subliminal Advertising
SWOT Analysis

T

Tactile Marketing
Tag Management
Target Market
Targeted Advertising
Telemarketing
Testimonials in Advertising
Thought Leadership
TikTok Marketing
Tone of Voice in Branding
Touchpoint Analysis
Transactional Emails
Trendspotting
Trigger Marketing
Twitter Advertising
Twitter Analytics

U

UGC (User-Generated Content) Strategy
Unique Selling Proposition (USP)
Unique Value Proposition
Unstructured Data in Marketing
Up-Selling
Upselling
Urban Marketing
Usage Occasions in Marketing
User Experience (UX)
User Interface (UI)
User Journey Mapping
User Persona
User-Centered Design
User-Generated Content
Utilitarianism in Advertising Ethics

V

Value Proposition
Value-Based Pricing
Variable Data Printing
Video Marketing
Video SEO
Viewability in Digital Advertising
Viral Coefficient
Viral Loop
Viral Marketing
Virtual Events
Virtual Reality (VR)
Visitor Segmentation
Visual Merchandising
Voice of the Customer
Voice Search Optimization

W

Walled Garden in Digital Advertising
Wearable Technology in Marketing
Web Analytics
Web Personalization
Web Traffic Analysis
Webinar Funnel
Webinar Marketing
Webrooming
Website Heat Mapping
WhatsApp Business
WhatsApp Marketing
White Paper Marketing
Word of Mouth
Word-of-Mouth Marketing
WordPress

X

X-axis in Data Visualization
X-efficiency in Marketing Operations
X-Factor Campaigns
X-factor in Brand Positioning
X-Ray Vision in Marketing (seeing through customers’ eyes)
Xbox Marketing
Xenographic Marketing (targeting foreign markets)
Xenomarketing (i.e., marketing to alien or unusual audiences)
XML Feeds in Digital Marketing
XML Sitemaps
XP (Experience Points) in Gamification
Xtreme User Experience

Y

Yandex Advertising (popular in Russia)
Yankelovich Monitor (consumer attitude tracking)
Year-Over-Year Growth
Year-Round Marketing
Yearly Marketing Calendar
Yelp Optimization
Yield Management
Yield Management in Pricing
Yield Optimization
Yield Rate in Advertising
YOLO Marketing (You Only Live Once)
Young Adult Marketing
Youth Marketing
YouTube Marketing
YouTube SEO

Z

Z-Index in Web Design
Zeigarnik Effect in Advertising
Zeitgeist Advertising
Zeitgeist Marketing
Zero Cost Marketing
Zero-Based Budgeting
Zero-Party Data
Zest in Marketing (adding excitement)
Zettabyte Era Marketing
Zigzag Marketing Strategy
ZMOT (Zero Moment of Truth)
Zonal Pricing
Zoning Regulations in Outdoor Advertising
Zoom Marketing
Zoom Webinars